What does AI say about your company?
TRU benchmarks how the leading AI models — from all the frontier LLMs including Claude, ChatGPT, Gemini, and others — perceive, describe, and recommend companies and their products.
When a board member, institutional investor, or enterprise buyer asks an AI model about your company, the model answers with a single confident opinion — formed from sources your communications team doesn't track and updated without notice. TRU measures that opinion with the same rigor you apply to financial or market data. We run a structured panel of frontier models, score the results against your direct competitors, and deliver a quarterly benchmark your leadership team can act on.
About TRU
TRU is a platform and services company. We benchmark how leading AI models see your business and your products, show you where that view departs from reality, and help you change it, measured every quarter.
What you receive
Your TRU Standing.
An independent benchmark of how the leading AI models regard your company: trust, customer reputation, employer reputation, partnership standing and regulatory record, scored and ranked against the peers you name. One number your board can read, with the detail beneath it.
Your TRU Visibility Profile.
Whether, and where, you appear when buyers ask the models for recommendations in your category, at the company level and for the products and business units that drive your pipeline. Presence, position and the reasons given, against your competitors.
Your TRU Perception Brief.
What the models believe about you that isn't true, what's true that they don't know, and what's shaping the difference. The brief sets out where to act and in what order, and each quarter reports what moved.
Delivered on schedule or real-time, on a fixed methodology, so movement is real and comparable.
Our principle
Secrecy about mechanics, openness about rigor. The panel, the repeat counts, the reliability checks, and the validation are open to audit. The questions, the weights, and the scoring are ours.
Get in touch
If you want to understand how the leading AI models perceive your company, reach out. We work with a select number of clients on a quarterly cadence.
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